I’m not sure how prevalent the survivalist movement is outside the United States. “Survivalists” or “preppers” focus heavily on being self-sufficient in case of the inability of society to function as normal. They will focus on preparing by storing massive amounts of supplies, being able to grow or hunt food, and other useful skills.
Naturally, they need to be good with a gun. How else will they can defend their stuff from the hordes of people who are starving because they didn’t prepare for Apocalypse?
Much like any group of people, survivalists are targeted by various companies, salesmen, or hucksters who think they can make some money off them.
From the plausible (“You can buy heirloom seeds from us”) to the dubious (“Dollars will be worthless after the apocalypse. You can use our gold coins to trade for stuff!”), there are any number of angles used to pitch to survivalists.
And then there’s Jason Richards.
Do not pay attention to the “6 minutes” he mentions in the second sentence of his video (which you can’t rewind). It must be more than half an hour. I did not bother to finish the whole thing and I am still unclear as to exactly what he’s selling and how much it will cost.
He is excellent at making assertions and calling it proof.
He believes the United States imports 1/3 of its food because it can’t grow enough food.
He thinks supermarkets were cleared of supplies after Harold Camping’s failed Tribulation predictions.
He asserts that having to share a half-empty supermarket with 600,000 people is a plausible scenario in the near future.
His grasp of spelling and grammar is also shaky…food was not “rationalized” during World War 2, it was “rationed”.
Just to be safe, though, if you don’t want to get in a violent bloodbath with your neighbors over the last scrap of bread, buy this guy’s stuff.